ITPV » Therefore subliminal messages are

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Commercials & The Power Of Subliminal Advertising Self Help Articles | March 2 Cheap Cooper Kupp Jersey , 2009
What are subliminal messages? Have they really been used in advertisements and commercials? Are they effective? Can they really effect our buying decisions?


Are there such things as subliminal messages? If there are, then what do they do? Have you ever been influenced to do something by a subliminal message? Is it true that subliminal messages are used in advertisements even though they have been banned for over 30 years?


The most common form of subliminal messages are as spoken commands that are used to affect the mind at a subconscious level. The word "sub" is Latin and means anything that is underneath or below. If you study the word submarine you can see where the use of the word "sub" is fitting to the name - because it operates underneath the ocean. In the word "subliminal" the second part is also taken from a Latin word - the word "limen". This Latin word actually means threshold and it is used to represent the threshold between two states of conscious. We can therefore determine that the word "subliminal" is meant to imply something that is "beneath (or below) the threshold of consciousness".


Therefore subliminal messages are "messages that are delivered or accepted underneath the threshold of normal consciousness. Subliminal messages are really just any kind of message that is embedded in another medium so that they go unnoticed by the conscious mind.


It is believed that these messages can be either auditory or visual in nature. They can affect the subconscious mind in a positive or negative way in such a way that they have an effect on later behaviours, thoughts, feelings and attitudes. In fact any type of sustained exposure to subliminal messages or subliminal programming can have a dramatic affect on a person's entire belief and value systems.


The earliest study of the subject of subliminal messages dates back to 1898 when E.W. Scripture published the paper The New Psychology. Although there have been many studies and experiments with subliminal messages the most widely known is the case study by James Vicary. Vicary's 1957 experiment Cheap Aaron Donald Jersey , conducted in a movie theatre, was the first attempt at using subliminal messages for advertising purposes.


He claimed that by flashing the words "eat popcorn" and "drink coke" sales of the two products rose significantly amongst the movie-goers. His results were never duplicated regardless of many attempts and in later years Vicary admitted that his findings were falsified.


However, the damage was already done and subliminal advertising had entered the public psyche, were later outlawed from television and radio by several countries in 1973 and even investigated by the CIA in 1958!