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Is your advertising copy getting the results you want? If not Damon Webb Buckeyes Jersey , look at your current marketing to see if you're making one of the major copywriting mistakes:


Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will your services save your customers money or help them sleep better at night? If so, tell them. People buy solutions to problems and means to ends. Sell the benefits and watch your profits climb.


Not educating the reader. Most people are reasonably intelligent and sincerely want to learn about the world around them. Does your copy contain solid information J.K. Dobbins Buckeyes Jersey , or is it mostly emotional appeal and little substance? Ease back the fireworks and give the reader something real to chew on.


Being boring. Easing back the fireworks doesn't mean getting rid of them completely. Use just enough drama and emotional appeal to keep your reader interested. This is where a solid understanding of your customers fits in - what are their hopes and fears? Where do your services fit between them?


Exaggerating. Most people expect advertising to be overblown and inflated, so surprise your readers and be honest. Put your best foot forward and shamelessly emphasize your strengths Malik Hooker Buckeyes Jersey , but don't do more than that. Keep it real and get real attention.


Saying too much. Excessive wordiness puts a burden on the reader that can be lethal for marketing. Read through your copy again: could you say the same thing with fewer words? Try rewriting with a 25% cut in word count to inject new life into your pitch.


Not getting the reader moving. The entire point of advertising is to motivate your customer to do something, so are you telling them what that is? End your pitch with a direct appeal. Tell your customers to call Mike Weber Jr. Buckeyes Jersey , visit or look at your website. If you're not giving them orders, you can't expect them to start marching.

Keep Snow and Slush Out of the House! Winter Cleaning Tips from the Experts

Posted On : Jan-09-2019 | seen (92) times | Article Word Count : 413 |

Winter literally means snow in every part of the country. The powdery white dustings can be lovely but they can also lead to slush and dirty water pooling in your entryway and soiling the floors in your house. Winter literally means snow in every part of the country. The powdery white dustings can be lovely but they can also lead to slush and dirty water pooling in your entryway and soiling the floors in your house. During the winter Raekwon McMillan Buckeyes Jersey , snow is the one thing that nobody wants to deal with the accompanying mess.

Are you pondering about the things to be done to keep your home feeling warm and cozy, rather than looking like someone dripped dirty water throughout the house? Then Curtis Samuel Buckeyes Jersey , here are a few winter cleaning tips from the leading provider of cleaning service in Palm Beach FL to keep snow and slush in check.

Use Doormats

The one way to defend floors and carpets from annoying snow dust is to use doormats. Using doormats cannot eliminate the entire mess that is getting into your home. It only reduces the amount of mess you bring into the house. Less mess means the less you have to clean later on. By discarding snow and slush entering your home, you can save more time spent on cleaning.

Double up the doormats for more effective house cleaning in Palm Beach. Yes J. T. Barrett Buckeyes Jersey , keep one outside your door to stomp off snow, before you set foot in the house and another one immediately inside your doorway for a final wipe down.

Boot Trays

Did you know a boot tray can make a huge difference in the amount of slush that gets tracked across your hardwood floors or carpets? Boot trays come in a variety of materials ranging from simple plastic to copper stamped with decorative designs.

鈥楴o鈥?Shoes in the House

Say no to shoes in the house and by limiting shoes inside the house you greatly reduce the amount of mud Cardale Jones Buckeyes Jersey , salt and slushy water that gets tracked through your house.

Keep Entryways Clean

Maintaining clean floors in the entryways is one of the key preventative measure to prevent the building up of slush and salt residue over time. If unnoticed or proper care is not taken, the residue will cling to the bottoms of even the cleanest slipper socks or house shoes Ezekiel Elliott Buckeyes Jersey , meaning it will get tracked through your common areas.

Follow the above winter cleaning tips to spare you some major cleaning headaches in the long run. Visit to hire a home or office cleaning in Palm Beach.




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