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Social media websites like Facebook Brendan Leipsic Jersey Youth , Twitter and Youtube are changing the way we live and communicate today. It’s also changing how local companies are driving and expanding their businesses, all for a fraction of the cost compared to traditional marketing.


There are two ways that social media can benefit your business: By generating sales, or by lowering costs. A lot of emphasis is placed upon sales generation but a massive factor is how Social Media can lower a business’s costs. This article brought to you by TiYo outlines some examples of using social media for reducing restocking fees and increasing sales via customer reviews and ratings; and how TiYo can help you.


Lowering restocking fees and increasing sales via customer reviews and ratings. This is an extremely effective tactic that makes a customer more likely to buy, and feel better about the product once they are in possession of it. It’s also a move that some companies are a bit reluctant to make as they are not comfortable with the idea of giving customers the ability to submit ‘bad’ ratings to their products or services. This should not be the case Lars Eller Jersey Youth , as the ratings and reviews are invaluable to other customers as a research tool, and actually leads to more sales. For example, a vacuum manufacturer sells a handheld vacuum which is an excellent device for whizzing round your home and car, but the design is not 100 percent due to an ergonomically challenging onoff switch. The reviews via Social Media channels brought this factor to their attention Richard Panik Jersey Youth , allowing them to modify it in future models and in turn increasing sales with a new and improved model.
An example of a company that boosted sales and lowered restocking costs via customer ratings and reviews is Petco Bazaarvoice worked with Petco to not only add ratings capabilities to its site, but they also created a ‘Top Rated’ product category and let visitors organise their search results via ratings.
What were the results? The Top Rated Products category had a 49% higher conversion rate compared to the same products within their respective site categories.
Within the Top Rated Products category, customers spend 63% more compared to all browsers who progressed beyond the homepage.
“Sort by Rating” has driven 41% higher sales per unique visit and is now the #1 default sorting technique on .
Overall, PETCO products with ratings and reviews have lower return rates (other case studies have shown that PETCO products with Ratings & Reviews have a 20% lower return rate than those without).


Finally Jakub Vrana Jersey Youth , by having a review and ratings section, good OR bad; places an element of trust from the consumer toward the brand and reviews and ratings have much more grounding than those displayed in traditional marketing material.
Social Media has changed the way we live, and shifting the way companies interact and communicate with their customers. “It’s either get on it; or you are going to get left behind!”
Would you like to unleash your business, product or service onto the world via Social Media?
TiYo is here to help you branch out into the rewarding world that is Social Media Nick Jensen Jersey Youth , all from one ‘easy to use’ platform…


The specialist’s at TiYo are there to guide you every step of the way, they have first-hand experience in Facebook, LinkedIn, Twitter and YouTube Evgeny Kuznetsov Jersey Youth , and can help get you followers specific to your area or product. Once you are accustomed to the system we can supply ‘plain English’ guides that will ensure you continue to get optimum results.
With Social Media you are conversing directly with the audience who have shown an interest in the product or service you provide. It is excellent for promoting your company via multi-way interactive conversation whilst engaging with your clients.
Tiyo (This is You Online) is a new service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers T. J. Oshie Jersey Youth , and aims to provide industry based high income individuals as well as lower income individuals.
Tiyo’s concept has been described as ”A Social Media Management system in a box”. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the ‘Like’ button to keep informed!
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