My latest book ?How to Earn Money in Retirement? (How To Books ISBN 1845281128) has just been published and hits the bookstores in early May 2006.
As I was writing the mss about nine months ago it occurred to me that there might be another book lurking right there in the text. Accordingly I took notes; mentally deleting a chapter here and adding a few more there Wholesale Nike NFL Jerseys , expanding on a topic, sketching out another, and so on.
As a result of this dual tasking I started writing a new book immediately after finishing the project in hand and decided to submit a proposal sooner rather than later.
Next up I received an email from one Nick Hutchins Wholesale NFL Jerseys , the freelance reader reviewing the text for ?How to Earn Money in Retirement?. Nick's message simply read, ?Do you realize you have another book here?? To which I equally succinctly responded, ?Yes Wholesale Jerseys China , I know, and I've just submitted a proposal?.
Now it just so happened that Nick had a meeting scheduled with the publishing house a few days hence at which he raised the subject of two books in one.
In the mail today I received a contract for the second book, ?How to Grow Your Small Business Rapidly Online? with a publication date of April 2007.
The point to this dissertation is: always be on lookout for additional niche markets for the book you are currently writing and milk your idea for all it's worth.
The first book is aimed at active retirees and the second at go-ahead small business owners in all categories. I might dig deeper to ascertain whether other niche opportunities lie dormant in the original text.
The majority of niche non-fiction topics are capable of this sort of clinical analysis and it is worth pursuing because if you get a proposal accepted for one specific niche Wholesale Jerseys , you will more often than not get another proposal similarly accepted if your subject matter is in similar vein.
Attention! ECommerce Articles | April 2, 2008 No matter what your religious beliefs or background, seeing one of these ads causes you to stop momentarily.Step #1 accomplished (get them to stop and read what you write)Then Cheap Nike NFL Jerseys , they do the most brilli...
No matter what your religious beliefs or background, seeing one of these ads causes you to stop momentarily.
Step #1 accomplished (get them to stop and read what you write)
Then, they do the most brilliant thing they could they stir up the biggest controversial subjects they can. I love it! They talk about same sex marriages Cheap Kids NFL Jerseys , sex and religion, religious beliefs, disagreeing with the bible Cheap Youth NFL Jerseys , Jesus in the shopping mall playing Santa this is pure genius.
Step #2 accomplished (fire them up for the good or the bad just get them talking)
This will definitely alienate a percentage of the population. EXACTLY what they want! They want people to start debating this ad series and they want to show people what they stand for. Those that agree with them are highly likely to pay closer attention from now on. Those that disagree with them are highly likely to pay closer attention to them as well.
Why?
It is long proven that serious controversial people and subject matters draw more from the hate side than the love side. Look at Howard Stern. More people listening to his show absolutely are disgusted in him than those who love him but the non-fans wouldn't miss a second of his show what if he says something that infuriates them even more?
Step #3 accomplished (give them a reason to vent or take action the ads direct them to a website to share their impressions)
This is the exact same type of thought process your prospects and clients go through.
Lessons learned:
-Snap them out of their trance. You must show them something that wakes them up and makes your advertisement the only one that day they read and pay attention to (out of the hundreds they will see).
-Be the one who is willing to stand out and talk about the things no one else in your field will. Make a concerted effort to be controversial. Those who like your style will become paying customers, those who don't like your style won't become paying customers (nor were they ever likely too anyhow. But I guarantee they will talk about your disgusting ad or approach to their friends, family Cheap Womens NFL Jerseys , and co-workers! And if you can get people ranting about your ads you are on your way to a winning campaign.)
-Give them a reason to do something or take some form of action in support (or non) of what your ad is about. Direct them to a discussion board where people can sign up for new updates or discuss what they liked or didn't about your approach (note ALL the comments these received definitely made it's mark on the minds of potential "clients")
Love it or hate it this ad series is brilliant.
That is my humble opinion anyhow!
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