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Last week I pointed out how John Kerry was successfully using direct-response marketing to generate qualified leads Cheap Nike NFL Jerseys , to pick up supporters for his campaign.

As I promised, today I'm going to reveal another lead-generation selling formula, you can make a fistul of dollars with.

It's a lot of fun to use, but it's often over-looked.

Want to know what it is?

O.K., I'll tell you. It's...

Sweepstakes!

And here's how you can start using sweepstakes as a lead generation tool, to build your list of prospects:

Let's say you own a retail furniture store. Here's what you do:

You run a display ad (or even better yet, you use several press releases) that says you're going to be giving away a brand new set of living-room furniture valued at $10,000 Dollars Cheap NFL Jerseys Wholesale , delivered to the person who comes into your store... registers for the contest... and comes closest to guessing how many square feet your entire furniture showroom display area is.

The person who guesses closest, gets the furniture delivered straight to the front door of their home.

You should film that entire delivery, by the way, and have that video clip playing on a television monitor over-and-over again at the front of your store, to build enthusiasm up for your next sweepstakes.

Also, if you're really clever... team up with a local interior decorator and tell people you'll be giving away a professionally designed custom layout as well, courtesy of this interior decorator.

Let your sweepstakes entrants know, the charge for the interior designer alone is worth "X" dollars.

Or Cheap NFL Jerseys Free Shipping , you could even team up with one of your furniture suppliers, and instead of having a "Guess how many square feet our showroom is" contest, you can have a "Tell me how many king size [insert your furniture supplier's name here] beds we have in our showroom" contest.

See which of your suppliers would be willing to share the cost of your contest with you, or maybe they'd spring for the whole shebang.

Anyway, you call your lead-generating contest:

"The $10,000 Dollar Sweepstakes!"

Then, you promote the living daylights out of it!

You do a direct mail piece promoting it (postcards may even work in this case)... use your local val-paks... run display ads... have banners announcing your sweepstakes all over your store... and you give every single interior decorator and moving company you know, brochures about it Cheap NFL Jerseys From China , to hand out to their clients.

This does 3 things for you:

First, it gets people interested in you.

Second, it forces people to come into your store to sign up and register to win the sweepstakes. You automatically get foot-traffic, and the names and addresses of qualified leads, you wouldn't have had without the sweepstakes.

And third, since your prospects have to guess how large your showroom is, it forces them to walk around your entire store in order to make any kind of accurate "square footage" guess, right?

And do you have any idea what each-and-every one of these qualified leads will be doing when they're browsing up and down each of your lovely furniture showroom aisles?

They'll be checking out all your furniture!

Mom's will be thinking "Oh Cheap NFL Jerseys China , this would look so nice in the baby's room."

And seniors will be saying "Wow, that would look great outside on our patio."

And crooked CEO's like Ken Lay from Enron will be licking their chops, saying "Hey, I can use a bunch of my shareholder's money to buy all those brand new top-of-the-line Herman Miller chairs, for all the guys back at the office!"

Whatever.

The point is, people aren't just going to come in, see your "$10,000 Dollar Sweepstakes" sign-up booth at the front desk Cheap NFL Jerseys , fill out the form, toss their entry into the box, and then leave.

Now at first blush, you might think giving away $10,000 Dollars worth of furniture is a lot to give away for FREE.

But au contraire... let's look at the numbers here. Remember, before you ever make any kinds of marketing decisions, you must look at your numbers.

Because...

You are in the numbers business first, NOT... the marketing business!

So... here are some numbers:

Let's say Cheap Jerseys Wholesale , over a 90-day period, you get 1,500 people to sign up. That's an average of 17 people a day, which... between you and your interior decorator, and maybe a local moving company (who will do the delivery)... should be very do-able, especially with all the "weekend" traffic, furniture stores tend to attract.

(Oh, and by the way -- depending on the sweepstakes rules in your state Cheap Jerseys Free Shipping , you may even be able to say up front "This sweepstakes is only valid if we receive 2,000 entries.", or whatever numbers work for you.)

And... let's say your average customer sale is $1,000 dollars.

This means, you'll need to make 10 sales to at least break even on the deal -- now. Plus, whatever it costs you to promote your sweepstakes, so... let's say you need to make 12 sales to make this promotion break even.

What you have to ask yourself, is... will you make 12 sales Cheap Jerseys From China , to the 1,500 people who've come into your store and signed up for your sweepstakes?

That's one sale, to every 125 people who come sauntering through your front doors.

Can you do this?

Honestly, I don't know.

It depends on what your conversion ratio of prospects-to-customers is. Meaning, how many of your prospects, do you actually convert into paying customers?

But at least, now you have a working formula to use, so you can figure out what numbers you need Cheap Jerseys China , to make this sweepstakes of yours work!

Plus remember... you're using this sweepstakes to generate leads for future sales, not
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