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It can be beneficial to participate in a video production seminar or online course. Doing so can save time, money, and frustration. Another option is to work with local colleges or vocational schools. Some companies offer intern programs to attract students majoring in videography. This is an affordable option that can provide profitable results.

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Hiring a marketing staff and training employees to create online videos can be a costly endeavor. Not to mention the cost of purchasing video equipment. However, if companies plan to incorporate online video marketing into their business plan it might be more cost effective to produce videos in-house. This is where a strategic marketing plan will come in handy as it helps business owners determine which approach will be most profitable.

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